Recently, I have been a part of an exciting new venture, the reawakening of the MEMO Music Hall in Acland Street, St Kilda. Although I came up with a concept for new branding, it was decided that they wanted to continue to use or at least incorperate their existing logo (red MEMO in boxes).
This was my concept.
MEMO. I liked the idea of the St Kilda senset and how it comes alive after dark down there. I also liked the criss cross of the "M's" as the big lights that light the sky when there is something big in town.
Phase two: Add an 'icon' like the Caravan Club's caravan, and the Flying Saucers Club's well... flying saucer. Cue MEMO and it's old record. MEMO has a wonderful and rich history, a small part of this history is that it used to be a recording studio.
All a little literal and obvious I know, but that's pretty much the way I roll.
Forget one and two and work with the existing logo and incorperate the major partners!
If you love good music and you live in Melbourne, do yourself a favour and check out the website www.memomusichall.com.au